When AI explains your category,
be worth finding
GEO makes a brand’s expertise, services, proof and identity clearer for AI-assisted discovery, alongside strong SEO.
Explore the page
What we
actually do
Generative engine optimisation is the practice of making a brand easy to understand and verify when people research with AI-assisted tools. We focus on accurate entity information, original expertise, useful service pages, credible examples and consistent references.
No magic prompt. Just a brand that can explain itself and show the work. See the evidence
Make the facts clear
Make them easy to verify
AI-generated answers draw from many sources. We make your identity, services, location and evidence consistent across the pages and profiles you control.
Clarify the entity
State who you are, where you work, what you do and which names connect to the brand.
Publish proof
Show real work, named expertise, useful explanations and supported claims.
Maintain consistency
Keep core facts aligned across your site and reputable external profiles.
Good
questions
Is GEO separate from SEO?
It builds on SEO. A technically sound, useful website gives both people and AI-assisted systems a better foundation for discovery.
Do you add an llms.txt file to rank in Google AI?
Google says no special AI file is needed for its AI search features. We prioritise crawlable pages and original, useful content.
Have a brief
with a pulse?
For established brands and teams ready to make something worth measuring.
Work with Echt